If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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Other Jeff Bezos quotes:
The common question that gets asked in business is, why? That's a good question, but an equally valid question is, why not?
I believe you have to be willing to be misunderstood if you're going to innovate.
Your margin is my opportunity.
One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.
All businesses need to be young forever. If your customer base ages with you, you're Worthless.
If you absolutely can't tolerate critics, then don't do anything new or interesting.
The human brain is an incredible pattern-matching machine.
If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail; you have to be willing to think long term; and you have to be willing to be misunderstood for long periods of time.
If you double the number of experiments you do per year you're going to double your inventiveness.
Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress.
