Jeff Bezos

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos

Determine what your customers need, and work backwards.

Jeff Bezos

Entrepreneurs must be willing to be misunderstood for long periods of time.

Jeff Bezos

Failure comes part and parcel with invention. It’s not optional.

Jeff Bezos

If you don’t understand the details of your business you are going to fail.

Jeff Bezos

Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.

Jeff Bezos

We are our choices. Build yourself a great story.

Jeff Bezos

Work hard, have fun and make history.

Jeff Bezos

A company shouldn’t get addicted to being shiny, because shiny doesn’t last.

Jeff Bezos

A lot of people – and I’m just not one of them – believe that you should live for the now. I think what you do is think about the great expanse of time ahead of you and try to make sure that you’re planning for that in a way that’s going to leave you ultimately satisfied. This is the way it works for me.

Jeff Bezos