Failure comes part and parcel with invention. It’s not optional.
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Other Jeff Bezos quotes:
I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.
There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.
Am I going to regret leaving Wall Street? No. Will I regret missing the beginning of the Internet? Yes.
There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.
I'm a genetic optimist.
If we think long term, we can accomplish things that we couldn't otherwise accomplish.
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.
The common question that gets asked in business is, why? That's a good question, but an equally valid question is, why not?
We are stubborn on vision. We are flexible on details.
