We believe in saying no to thousands of projects, so that we can really focus on the few that are tr...

We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us.

Tim Cook

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2017 October 26	Link: http://fortune.com/2009/01/22/the-cook-doctrine-at-apple/	Image evidence

American business executive

November 1st, 1960