Weak companies are lazy. They prefer to pay outsiders to give their brand a boost instead of doing t...

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Weak companies are lazy. They prefer to pay outsiders to give their brand a boost instead of doing the hard work of building it over time.

Simon Sinek

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2017 November 09	Origin: Tweet Link: https://twitter.com/simonsinek/status/228607776409128960 Weak companies are lazy. They prefer to pay outsiders to give their brand a boost instead of doing the hard work of building it over time — Simon Sinek (@simonsinek) July 26, 2012	Image evidence