Dream audaciously. Have the courage to fail forward. Act with urgency.
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Other Phil Knight quotes:
There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.
I refused to even consider ordering less inventory. Grow or die, that's what I believed, no matter the situation.
Like it or not, life is a game. Whoever denies that truth, whoever simply refuses to play, gets left on the sidelines, and I didn't want that.
When you see only problems, you're not seeing clearly.
I wanted to build something that was my own, something I could point to and say: I made that. It was the only way I saw to make life meaningful.
Business is no more about making money than the human body is about making blood. Yes you need to make the stuff, but only to serve your higher aims.
The trouble in America is not that we are making too many mistakes, but that we are making too few.
Make history or be a part of it.
Let everyone else call your idea crazy... just keep going. Don't stop. Don't even think about stopping until you get there, and don't give much thought to where 'there' is. Whatever comes, just don't stop.
You tell yourself that you're running toward some goal, chasing some rush, but really you run because the alternative, stopping, scares you to death.
