Objectives are not fate; they are direction. They are not commands; they are commitments. They do no...

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Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are a means to mobilize resources and energies of the business for the making of the future.

Peter Drucker

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Peter Drucker

American business consultant

November 19th, 1909 - November 11th, 2005

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