Peter Drucker
Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs.
Peter Drucker
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Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs. - Peter Drucker quote

Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs.

Peter Drucker

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Peter Drucker

Peter Drucker

American business consultant

November 19th, 1909 - November 11th, 2005