
If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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Other Jeff Bezos quotes:
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
I'm skeptical of any mission that has advertisers at its centerpiece.
People who are right most of the time are people who change their minds often.
The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
It is very difficult to get people to focus on the most important things when you're in boom times.
In the end, we are our choices.
It's hard to find things that won't sell online.
If you absolutely can't tolerate critics, then don't do anything new or interesting.
Everything you are comes from your choices.
I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.