One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.
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Other Jeff Bezos quotes:
The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
Great industries are never made from single companies. There is room in space for a lot of winners.
Your margin is my opportunity.
One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
All businesses need to be young forever. If your customer base ages with you, you're Worthless.
If you absolutely can't tolerate critics, then don't do anything new or interesting.
The human brain is an incredible pattern-matching machine.
If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail; you have to be willing to think long term; and you have to be willing to be misunderstood for long periods of time.
If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.
Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.
