One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.
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Other Jeff Bezos quotes:
Everything you are comes from your choices.
There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.
Above all else, align with customers. Win when they win. Win only when they win.
There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.
I try to spend my time on areas that I think are important for the future, and where I think I can add value.
If there's one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience.
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
I'd rather interview 50 people and not hire anyone than hire the wrong person.
The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
The common question that gets asked in business is, why? That's a good question, but an equally valid question is, why not?
