Value is perception not a calculation. It is something a customer feels not something a company proves.

Value is perception not a calculation. It is something a customer feels not something a company proves.

Simon Sinek

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2017 November 09	Origin: Tweet Link: https://twitter.com/simonsinek/status/248093567610929153 Value is perception not a calculation. It is something a customer feels not something a company proves. — Simon Sinek (@simonsinek) September 18, 2012	Image evidence