Brands always mean something. If you don’t define what the brand means, your competitors will.

Brands always mean something. If you don’t define what the brand means, your competitors will.

Richard Branson

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Brands always mean something. If you don’t define what the brand means, your competitors will.

Richard Branson

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2017 November 07	Link: https://books.google.com/books?id=7fv3AQAAQBAJ&pg=PA70&dq=Brands+always+mean+something.+If+you+don%27t+define+what+the+brand+means,+your+competitors+will.+Richard+Branson&hl=en&sa=X&ved=0ahUKEwjquJTv1b3WAhWJXLwKHZ1BCWQQ6AEIKDAA#v=onepage&q=Brands%20always%20mean%20something.%20If%20you%20don't%20define%20what%20the%20brand%20means%2C%20your%20competitors%20will.%20Richard%20Branson&f=false	Image evidence

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Richard Branson

Richard Branson

English business magnate, investor and philanthropist

July 18th, 1950