Ray Kroc

It is no achievement to walk a tightrope laid flat on the floor.

Ray Kroc

Look after the customers and the business will take care of itself.

Ray Kroc

No one of us is more important than the rest of us.

Ray Kroc

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.

Ray Kroc

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

Ray Kroc

The first dollar is the most you will get if you don’t love what you are doing.

Ray Kroc

I believe that if you think small, you’ll stay small.

Ray Kroc

I don’t believe in saturation. We’re thinking and talking worldwide.

Ray Kroc

I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.

Ray Kroc

I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.

Ray Kroc