A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
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Other Phil Knight quotes:
If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt.
The trouble in America is not that we are making too many mistakes, but that we are making too few.
There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.
I refused to even consider ordering less inventory. Grow or die, that's what I believed, no matter the situation.
Fight not to win, but to avoid losing. A surefire losing strategy.
Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome.
There's a kind of exuberant clarity in that pulsing half second before winning and losing are decided. I wanted that, whatever that was, to be my life, my daily life.
Oneness - in some way, shape, or form, it's what every person I've ever met has been seeking.
When you see only problems, you're not seeing clearly.
Dare to take chances, lest you leave your talent buried in the ground.
