We wanted Nike to be the world’s best sports and fitness company. Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.
Quote authenticity
| Score: |
|
|---|
Other Phil Knight quotes:
I wanted what everyone wants. To be me, full-time.
The best way to reinforce your knowledge of a subject is to share it.
The trouble in America is not that we are making too many mistakes, but that we are making too few.
History is one long processional of crazy ideas.
Fear of failure, I thought, will never be our downfall as a company. Not that any of us thought we wouldn't fail; in fact we had every expectation that we would. But when we did fail, we had faith that we'd do it fast, learn from it, and be better for it.
Fight not to win, but to avoid losing. A surefire losing strategy.
There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.
My hope was that when I failed, if I failed, I'd fail quickly, so I'd have enough time, enough years, to implement all the hard-won lessons. I wasn't much for setting goals, but this goal kept flashing through my mind every day, until it became my internal chant: Fail fast.
When you see only problems, you're not seeing clearly.
Dare to take chances, lest you leave your talent buried in the ground.
