Malcolm Gladwell
In epidemics, the messenger matters: messengers are what make something spread. But the content of the message matters too. And the specific quality that a message needs to be successful is the quality of ‘stickiness.’
Malcolm Gladwell
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In epidemics, the messenger matters: messengers are what make something spread. But the content of the message matters too. And the specific quality that a message needs to be successful is the quality of ‘stickiness.’ - Malcolm Gladwell quote

In epidemics, the messenger matters: messengers are what make something spread. But the content of the message matters too. And the specific quality that a message needs to be successful is the quality of ‘stickiness.’

Malcolm Gladwell

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Malcolm Gladwell

Malcolm Gladwell

Journalist and science writer

September 3rd, 1963