Leo Burnett

Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’

Leo Burnett

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people – and he won’t do very well in advertising.

Leo Burnett

Before you can have a share of market, you must have a share of mind.

Leo Burnett

Friction makes sparks and sparks start creative conflagrations.

Leo Burnett

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

Leo Burnett

Good advertising is a happy wedding of words and pictures, not a contest between them.

Leo Burnett

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Leo Burnett

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

Leo Burnett

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.

Leo Burnett

If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Leo Burnett