All we’re trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.
Other Kevin Plank quotes:
Passion means finding a way.
Every great brand is like a great story.
I believe people change. I think that they can learn from mistakes.
Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.
I'm a big advocate of the power of positive thinking, particularly for small businesses.
Brands are all about trust. That trust is built in drops and lost in buckets.
Winning, I believe, is a culture just as much as losing is.
Success doesn't happen quickly. It happens from doing the same thing over and over, becoming great at it, and delivering great value to consumers.