Kevin Plank

As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.

Kevin Plank

At some point in your life you’ll find yourself in a similar position. Surrounded by people who are smarter, faster, who have more experience and more money – and you’ll just have to find a way, and you’ll have to do it with passion.

Kevin Plank

At Under Armour, we’ve created a very strong culture, a culture that first and foremost is built on people.

Kevin Plank

Brand is not a product that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational, it’s inspirational.

Kevin Plank

Data is the new oil.

Kevin Plank

Everyone must have a voice, and everyone deserves clarity.

Kevin Plank

Go find out if you can make your product. Once you make it, stop projecting what’s going to happen, and go find out whether your product can sell. Find out whether someone is willing to take hard-earned cash out of their pocket and exchange it for your product.

Kevin Plank

Great companies have to manage the cadence of what they do.

Kevin Plank

I was always telling people I was doing great, even if I wasn’t.

Kevin Plank

I’m usually a pretty intense person. Give me an inch, and I’m going to go.

Kevin Plank