Mass advertising can help build brands, but authenticity is what makes them last. If people believe ...

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Howard Schultz

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Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Howard Schultz

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2017 November 12	Link: https://books.google.com/books?id=D1lrAwAAQBAJ&pg=PT163&dq=Mass+advertising+can+help+build+brands,+but+authenticity+is+what+makes+them+last.+If+people+believe+they+share+values+with+a+company,+they+will+stay+loyal+to+the+brand.+Howard+Schultz&hl=en&sa=X&ved=0ahUKEwj42cjwv-zWAhXHwrwKHeT1CN8Q6AEIKDAA#v=onepage&q=Mass%20advertising%20can%20help%20build%20brands%2C%20but%20authenticity%20is%20what%20makes%20them%20last.%20If%20people%20believe%20they%20share%20values%20with%20a%20company%2C%20they%20will%20stay%20loyal%20to%20the%20brand.%20Howard%20Schultz&f=false	Image evidence

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Howard Schultz

Howard Schultz

American businessman

July 19th, 1953

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