Elon Musk

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Elon Musk

Constantly seek criticism. A well thought out critique of whatever you’re doing is as valuable as gold.

Elon Musk

For my part, I will never give up and I mean never.

Elon Musk

Great companies are built on great products.

Elon Musk

I am always to some degree wrong, and the aspiration is to be less wrong

Elon Musk

I don’t create companies for the sake of creating companies, but to get things done.

Elon Musk

I think it is possible for ordinary people to choose to be extraordinary.

Elon Musk

I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.

Elon Musk

If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion.

Elon Musk

Most people can learn a lot more than they think they can. They sell themselves short without trying.

Elon Musk